Oh my! This could really affect how Facebook targets ads to its users. The feature will allow a user to disconnect his/her account from Facebook app and Web History.
Apparently, this new feature comes as a result of the privacy challenges faced by the company(Facebook). Facebook has been scrutinized before by Lawmakers about how it uses personal information to target ads to users. On a positive note, this feature might not affect the company much. This is because the feature has to be turned on by its users first.
If you like, you can visit the Facebook newsroom to learn more about how the feature works. Here’s a summary of what the Post says…
“We won’t know which websites you visited or what you did there, and we won’t use any of the data you disconnect to target ads to you on Facebook, Instagram or Messenger,” the post says. “We expect this could have some impact on our business, but we believe giving people control over their data is more important.”
The move by Facebook(above), will like offset the pressure they were getting from regulators in U.S and also abroad.
The feature will be rolled out “gradually” to users in South Korea, Spain and Ireland. As for the rest of the world, the feature will be available in the coming months.