Audi’s first electric car sales exceeded expectations and became Tesla’s strongest competitor

Audi e-tron sold 856 vehicles in the United States in May. Sales accounted for 5% of Audi’s total sales. In contrast, Tesla Model X and Jaguar I-Pace sold 1,000 and 228 units respectively.

It is reported that the e-Tron uses a 95kWh battery and a pair of 400 horsepower motors, with four-wheel drive and off-road mode. The vehicle can reach 4,000 pounds of traction. The interior is made of leather and looks just as luxurious as the other Audi models.

The advantages and disadvantages of e-tron

Audi executives said: “The biggest advantage of this car is that it’s equipped with a 150kW DC fast charging system, which can increase the mileage of 87 kilometers in 10 minutes and 80% in 30 minutes. The upcoming e-tron GT will be equipped with 350kW DC fast charge system.”

Ed Kim, vice president of industry analysis at AutoPacific, said: “In recent years, major manufacturers have been hoping to bring down Tesla. However, the Audi e-tron is the first luxury electric car to compete with Tesla. E-tron ​​embodies Audi’s consistent level and high level of completion, which is not available in all Tesla products. E-tron is truly amazing.”

The e-tron is an important step in the realization of electricization in Audi’s entire product matrix. “But since it is the first test of electric vehicles, there are still some obvious defects compared with Tesla, which focuses on electric vehicles.” Kim Added.

For example, the embarrassing battery life. E-tron only has a cruising range of 328 kilometers, which is less than Model X, Jaguar I-Pace, Mercedes-Benz EQ-C and Chinese manufacturers.

In the recent media test drive at Napa Valley and Lake Tahoe, the average e-tron fleet has a range of 304 kilometers. This is 24 kilometers less than the EPA’s expected endurance.

The demand for electric vehicles increased, Audi added additional investment

According to IHS Markit, sales of electric vehicles will increase significantly in the future. The new car market in 2026 is expected to rise from 1.2% last year to 7.6%.

According to IHS’s forecast, by 2023, more than 40 brands will produce electric vehicles, which is about three times that of last year. By 2026, there will be more than 130 electric vehicles brands in the US market, and many multi-purpose vehicles like e-tron will appear.

IHS analyst Devin Lindsay said: “Manufacturers are still introducing new size models to accommodate more segmented markets. At the same time, the promotion of energy saving and emission reduction in major global markets, as well as consumer acceptance of electric vehicles, has led to the demand for electric vehicles.”

In the context of global market growth, major manufacturers have deployed electric vehicles and charging stations. Tesla’s upcoming V3 charging station, Model 3 can achieve 250kW DC fast charging, Model S and Model X will also achieve 200kW DC fast charge.

Audi will build 300 charging stations on the highway and 650 charging stations in the subway by cooperating with the charging station operators in the United States.

Audi’s parent group Volkswagen Group recently invested US$48 billion to build 16 plants. These plants will produce 27 electric vehicles in the next five years. It is estimated that by 2025, 12 electric models will account for 30% of global sales.

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